Shelf Stands & Cardboard Displays

Printed cardboard shelf stands and POS displays showcase products, new arrivals and promotions in shops and other retail spaces. This category includes Classic and Topper cardboard stands in a range of sizes, helping you organise merchandise, highlight your products and increase brand visibility at the point of sale.

Printed cardboard POS displays for showcasing products

Printed cardboard stands are POS displays designed to showcase products in shops, other retail spaces, showrooms and promotional areas. They combine shelving for merchandise with generous space for graphics, logos and campaign messages.

This category includes Classic and Topper models in a range of sizes and configurations. You can choose a display to suit the type of product, number of packs, available space and the way the products are sold. These stands are part of our wider range of POS materials for product displays, promotions and in-store branding.

Printed cardboard displays for retail spaces

Cardboard displays are ideal when products need extra visibility beyond standard store shelving. They can showcase a single product line, several SKUs, new arrivals, promotional products or a range created for a specific sales campaign.

Custom printing turns the stand into both a product display and a branding tool. It can feature your logo, brand colours, product images, promotional information and concise sales messages.

Classic or Topper – which stand should you choose?

Classic and Topper models differ in size and construction, so your choice should primarily depend on the products you want to display and where the stand will be placed. Larger packs and product quantities require suitable shelf space and load capacity, while a smaller model may be better for a compact display.

Before choosing a stand, determine the pack dimensions, approximate product quantity and number of SKUs that need to be visible at the same time. This will help you select a model that keeps the display clear, is easy to restock and fits the available retail space.

Cardboard displays for promotions and product launches

Cardboard stands are particularly useful in campaigns where a specific product or promotion needs to attract attention quickly. They can be used for product launches, seasonal promotions, trade marketing campaigns and short-term campaigns in retail chains and other points of sale.

A separate promotional stand takes the product beyond standard shelving and gives it a dedicated display area. This makes it easier for customers to notice the brand, compare available variants and focus on the promoted range.

A promotional stand as an in-store branding tool

A POS stand does more than display merchandise. Printed sides, front panels, the topper and other visible parts can reinforce brand recognition and present campaign messages next to the product.

Artwork should be designed so that the most important information is visible from a normal viewing distance. The logo, product name, key selling points and promotional message should be easy to read without distracting from the products themselves.

POS display stands for shops and retail chains

Freestanding promotional stands can be used at individual points of sale or as part of campaigns across multiple locations. They provide a consistent product display regardless of the store's standard shelving layout and fittings.

They are particularly useful for manufacturer campaigns, new product launches, limited-time promotions and trade marketing campaigns that need to draw attention to a specific brand or product line in a retail environment.

How to choose a cardboard stand for your products

When selecting a display, consider the dimensions and weight of each pack, the number of products and variants, and how the stand will be restocked. You should also take into account the available floor space and the direction from which customers will usually see the display.

Before selecting a model, determine:

the dimensions and weight of the products,
the number of SKUs and products displayed at the same time,
the dimensions of the available retail space,
the planned duration of the campaign or display,
how the products will be restocked,
how clearly the graphics and promotional messages will be seen.

Where can cardboard POS stands be used?

Cardboard promotional stands are suitable for a wide range of retail and promotional settings. They can be used in large shops and retail chains as well as smaller stores, showrooms and sales presentations.

shops and retail chains,
beauty and personal care stores and specialist retailers,
showrooms and brand stores,
promotional areas and product launches,
trade marketing campaigns,
events, trade fairs and product presentations.

How to prepare artwork for a promotional stand

The print artwork should follow the structure of the selected model, including the position of the shelves, front panels, sides and topper. Key elements such as the logo, product name, price and promotional message should be placed where they will remain clearly visible after assembly.

Prepare the artwork using the guidelines and template for your chosen model. Remember to include bleed, cut and fold lines, and keep text and brand elements within the safe areas.

How to order a printed cardboard stand

Choose the Classic or Topper model that best suits your planned display.
Check its dimensions and make sure the design suits the type and number of products you want to display.
Prepare your artwork using the guidelines for the selected model.
Check the position of the most important graphic elements on the stand.
Submit your print files and place your order online.

FAQ – cardboard stands and POS displays

What are POS stands made from?: The Classic and Topper stands in this category are made from cardboard. They combine product shelving with space for custom-printed promotional graphics.
What is a cardboard POS display?: It is a cardboard structure designed to showcase products at the point of sale. It can display merchandise alongside branding, promotional messages or product information.
What are promotional POS stands used for?: POS stands create a dedicated display area for a product or brand. They can showcase a product range, promotions and new launches in shops and other retail spaces.
How do I choose a stand for a specific product?: Consider the pack dimensions and weight, the number of products and SKUs, and the available space. This will help you choose a model with the right size and construction.
What is the difference between Classic and Topper stands?: The models differ in size and construction. Your choice should depend on the products you want to display, the shelf space required and where the stand will be placed.
Can I order a cardboard stand with my own design?: Yes. The displays can be personalised with artwork created for your brand, campaign or specific product line.
Are cardboard stands suitable for seasonal promotions?: Yes. They work well for limited-time promotions, product launches and seasonal campaigns by creating a clear, dedicated display area.
Can cardboard displays be used at trade fairs and events?: Yes. They can be used to showcase products at trade fairs, industry events, sales presentations and other promotional activities.
Can a cardboard stand display several product variants?: Yes, provided the selected model and product sizes allow it. When choosing a stand, consider the number of SKUs, pack dimensions and how the products will be arranged on each shelf.
How should I prepare print artwork for a stand?: Use the guidelines and template for the specific model. Pay particular attention to the position of the logo and text, the cut and fold lines, and the visibility of key graphic elements after assembly.