Printed countertop display stands and leaflet holders
Countertop display stands and displays are compact POS materials used at the point of sale. They draw attention to products, promotions and brand messages while customers are considering a purchase.
This category includes cardboard countertop display stands, countertop displays and leaflet holders. Each serves a different purpose, from showcasing products to providing customers with printed information.
Countertop display stands for showcasing products
Cardboard countertop display stands help products stand out on a counter, shelf or other point-of-sale fixture. They can be used to showcase new products, a selected product line, a promotion or a special offer.
Custom artwork lets you combine a product display with your brand message. Your design can include a logo, product graphics, promotional information and other elements tailored to your campaign.
POS countertop displays
Countertop displays are designed to showcase products where space is limited and the message needs to be positioned close to the customer.
They can be used at checkouts, service desks, sales counters and other points where customers interact with your products or services.
Leaflet holders for promotional materials
Leaflet holders keep leaflets and other printed information neatly organised and accessible to customers.
They can be placed at a service desk, on a counter, in a reception area or near the product featured in the displayed materials.
POS materials for counters
At counters and service points, customers are close to both the product and staff. Even a small display stand, countertop display or leaflet holder can therefore draw attention to a specific offer.
These POS materials are particularly useful for promotions, product launches, impulse purchases and short messages that customers need to understand at a glance.
Custom-printed display stands
Custom printing allows you to coordinate a display stand or countertop display with your brand identity and a specific product. The design can include a logo, product name, photographs, promotional details, a QR code or other elements that support the sales message.
With this type of POS material, the content needs to be easy to read at close range. The main message should stand out without too much text competing with the product display.
Display stand, countertop display or leaflet holder – which should you choose?
If you want to showcase a product, choose a countertop display stand or countertop display. If you need to make leaflets and printed information available to customers, a leaflet holder is the better choice.
Consider the size of the product or material being displayed, the available counter space and the purpose the display needs to serve at the point of sale.
Where can countertop displays be used?
Countertop display stands and displays can be used in shops, service businesses, showrooms, reception areas, retail stands and other places where customers interact directly with products or services.
Their compact format allows them to be positioned close to a product, checkout or service desk without the need for a separate freestanding display.
How should you design a POS display stand?
The design should clearly identify the brand, product or promotion. The logo, product name and main message should be easy to read at the short distance from which customers will view the display.
Prepare the artwork according to the specification and dieline for the selected product, taking fold lines, bleed and safe areas into account.
How do you order a printed display stand or countertop display?
- Choose a countertop display stand, countertop display or leaflet holder.
- Check the specifications and configuration options for your chosen product.
- Prepare your artwork according to the specification and dieline.
- Select the required quantity and any other available options.
- Add the product to your basket and place your order online.
FAQ – countertop display stands and leaflet holders
- What products are available in this category?
- This category includes cardboard countertop display stands, countertop displays and leaflet holders.
- What are countertop display stands used for?
- They are used to highlight products, new launches, promotions or selected offers at the point of sale.
- What is the difference between a display stand and a countertop display?
- Both can be used to showcase products or display POS messages. The right option depends on its construction, the available space and how the product will be displayed.
- What is a leaflet holder used for?
- It keeps leaflets and other printed information neatly organised and accessible to customers.
- Can display stands and countertop displays feature custom printing?
- Yes. The design can include a logo, product graphics, promotional information and other elements prepared according to the specification for the selected product.
- Where can I place a countertop display?
- It can be placed on a sales counter, at a checkout or service desk, or near the products being displayed.
- How should I prepare artwork for printing?
- Prepare the artwork according to the specification and dieline for the selected product.
If you need larger structures for freestanding product displays, see our POS stands and displays. You can find all product groups in the POS materials category.
