POS materials

Professional POS materials are a key element of any marketing strategy. Our offer includes a wide range of Point of Sale advertising media, designed to maximize product visibility and build a strong brand presence in the retail space. As a manufacturer, we use advanced printing technologies and durable raw materials, which guarantees not only rich and accurately reproduced colors, but also exceptional resistance to intensive use in store conditions.

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Printed POS materials - effective communication at the point of sale

POS materials (Point of Sale) are print products that help you sell where purchase decisions are made the fastest: at the shelf, at the counter, in promotional zones and at display points. Well-designed media attracts attention, organises the offer and guides customers to a specific product - without additional staff support.

In Shop Labo Print you can order POS materials tailored to different use cases - from signage and displays to promotional messages. Customer service: Mon-Fri 09:00-17:00, weekends closed.

Why it is worth investing in POS materials

Greater visibility of promotions and new products in-store and at events.
Better offer clarity - customers understand faster what they are buying and why it is worth it.
Consistent branding at the point of contact with the product (colours, logo, communication style).
Support for impulse sales at the checkout area and at the shelf.

How to choose POS materials for your application

Display location: shelf, counter, floor, shop window, entrance, trade fair stand.
Goal: information, navigation, promotion, highlighting a specific product line.
Format: match it to the viewing distance (the farther, the larger the format and the simpler the message).
Durability and use: one-off campaign or permanent display (depending on product options).

What to pay attention to in the artwork

Short message: headline + 1 benefit + optionally price/CTA.
Clear contrast and large fonts - especially for promotional information.
Hierarchy: brand (logo) + message + product/photo + call to action.
Safe margins and bleed - avoid key elements near edges and folds.

How to order in Shop Labo Print

Select the product and parameters (format, finishing options) and add it to the cart.
Upload your artwork according to the file requirements (bleed, safe margins, text converted to outlines).
Place your order online - after file verification we move on to production.

FAQ – frequently asked questions about POS materials

Which POS materials work best for short-term promotions?: For short campaigns, media with a simple message and quick installation works best. The key is to match the format to the display location and the distance from which customers will read the message.
How do I prepare a file for printing POS materials?: Make sure you include bleed and safe margins, and convert text to outlines. Use high-quality graphics and check readability from a "real" distance (e.g. 1-2 metres for in-store displays).
What matters more: lots of information or a simple message?: In POS, simplicity usually wins. One strong message is better than several equal pieces of information. If you need more content, consider splitting the communication across multiple items.
Can I match POS materials to my brand identity?: Yes - it is worth keeping consistent colours, typography and layout. This makes the entire display look professional and strengthens recognition.