Papers

Papers include printed media for posters, citylights, billboards and other display graphics used in retail, events, POS communication and promotional campaigns. They are a practical choice for B2B buyers who need personalised paper prints for indoor presentation, backlit displays, information graphics or frequent campaign changes.

Papers for printed advertising and display graphics

Papers are a versatile category of printed media for companies that need clear, cost-effective visual communication in stores, public spaces, offices, events and promotional environments. They are commonly used for posters, citylight graphics, billboard campaigns, informational notices, decorative prints and other large-format display materials where readable content and consistent brand presentation matter.

At Shop Labo Print, paper prints can be selected according to the intended application, visual effect and display location. The category includes options such as poster paper for indoor campaigns, citylight paper for backlit systems, blueback paper for billboard use and premium coated paper for more demanding photo, artwork or presentation graphics. This makes it easy for marketing teams, retail networks, event organisers and B2B buyers to match the print medium to a campaign, product display or brand exposure project.

Why choose these products?

Wide range of uses, from retail posters and POS messages to citylight graphics, event communication and large-format advertising.
Practical choice for high-volume campaigns, seasonal promotions and displays that are updated frequently.
Good colour reproduction and clear detail support readable text, campaign visuals and branded graphic layouts.
Different paper types allow the print to be matched to indoor presentation, backlit display systems or billboard applications.
Paper is suitable for many informational, promotional and decorative projects where a lightweight printed medium is required.
Personalised printing helps maintain visual consistency across stores, offices, trade fair stands and marketing campaigns.

How to choose the right solution?

Start with the display location and expected function of the print. Poster paper is a practical option for short- and medium-term indoor communication, such as sales posters, event announcements and informational graphics. Citylight paper is intended for illuminated display cases and lightboxes, while blueback paper is used mainly for billboards where the reverse side helps cover the surface beneath. Premium coated paper is suitable for projects where a smoother, more refined printed result is required, such as photographic enlargements or decorative graphics.

Also consider the size of the graphic, viewing distance and frequency of replacement. A poster viewed up close in a retail interior may require more attention to detail and file quality, while a billboard is usually designed for quick readability from a distance. If the campaign will be changed often, paper can be a practical medium for keeping promotional communication up to date without overcomplicating production.

Applications

Printed papers are widely used in retail, shopping centres, service points, cinemas, theatres, offices, public transport areas and event spaces. They support promotional messaging, product presentation, price communication, seasonal campaigns, wayfinding, informational displays and decorative branding. For POS and retail teams, paper prints are useful for window posters, in-store announcements and campaign graphics placed near products or service areas.

They also work well for trade fairs, corporate events and temporary brand exposure projects where personalised graphics need to be produced in specific formats. Depending on the selected paper type, the same category can support indoor posters, backlit citylight visuals, outdoor billboard graphics or more decorative print applications.

Ordering process

Choose the paper type according to the application, such as poster paper, citylight paper, blueback paper or premium coated paper.
Select the required format and quantity, taking into account where the graphics will be installed and how often they will be replaced.
Prepare and upload the print file in the correct size and resolution for the chosen format.
Place the order online so the file can be technically checked before printing.

FAQ – frequently asked questions

Which paper should I choose for a standard promotional poster?: For most indoor promotional posters, poster paper is a practical choice, especially for sales campaigns, event announcements and informational displays.
What type of paper is suitable for illuminated displays?: Citylight paper is intended for backlit applications such as lightboxes and citylight systems, where the graphic is viewed with light passing through it.
Can paper prints be used for billboard campaigns?: Yes, blueback paper is mainly used for billboards and helps prevent the underlying surface or previous graphics from showing through.
How should I prepare files for paper printing?: Prepare the artwork at the correct final size with suitable resolution for the viewing distance. For detailed prints, a higher-quality file helps maintain sharp text and graphics.
Are paper prints suitable for campaigns that change often?: Yes, paper is commonly used for promotions, seasonal messages and temporary displays where graphics need to be replaced regularly.