Blockout for double-sided printed displays
Blockout is a print medium used for advertising products and display systems where graphics are visible on both sides. Its internal black layer helps limit light transmission between the front and back, reducing show-through and supporting clearer communication in changing or uneven lighting conditions.
This category includes blockout-based display solutions for B2B promotional use, including roll-ups, exhibition presentations, POS materials, event branding and product display areas. It is a practical choice when marketing teams, retailers or event organisers need a double-sided message without combining two separate printed media.
Why choose these products?
- They support double-sided printing, making both the front and back of the display useful for communication.
- The internal black layer helps reduce show-through between sides, improving readability of text and graphics.
- They help maintain a more consistent visual effect in strong, mixed or uneven light.
- They are suitable for mobile promotional displays as well as more permanent indoor installations.
- They provide a clean, finished appearance on both sides of the advertising medium.
- They make it possible to present different messages on each side, depending on the display location and audience flow.
How to choose the right solution?
Start by defining how the display will be used: as a roll-up, freestanding presentation, hanging sign, wall element or POS material. The format, orientation and finishing should match the installation location, viewing distance and the way people move around the stand, retail space or event area.
Before ordering, check the required finishing options for the selected product, such as bars, sleeves, eyelets or edge finishing. For double-sided printing, prepare the artwork carefully so the front and back are correctly oriented, labelled and matched to the chosen size.
Applications
Blockout products are used wherever a printed message should be visible from two directions. They work well in trade fair booths, exhibition areas, showrooms, retail aisles, reception zones, conference spaces and promotional events where visitors approach the display from different sides.
They are also suitable for POS presentations, product promotions and brand exposure campaigns in which readability matters under variable indoor lighting. A double-sided layout can help separate messages, for example with branding on one side and product or campaign information on the other.
Ordering process
- Select a product from the Blockout category and choose the required format, finishing and quantity.
- Prepare the print files as a double-sided project, with front and back views clearly marked and correctly oriented.
- Upload or attach the files according to the requirements of the selected product and complete the order configuration.
- Place the order and choose the available delivery or pickup option during checkout.
FAQ – frequently asked questions
- When should I choose blockout instead of standard print material?
- Choose blockout when the display will be printed on both sides and you want to reduce the visibility of graphics showing through from the opposite side.
- Is blockout suitable for double-sided roll-ups?
- Yes, blockout is commonly used for roll-ups and presentation systems where the back side also needs to carry a readable message.
- Can I print different graphics on each side?
- Yes, the two sides can contain different designs. The files should be clearly labelled as front and back and prepared in the correct orientation.
- What should I consider when preparing files for double-sided printing?
- Prepare two separate views, include the required bleeds for the chosen product and check that the orientation matches how the display will be installed.
- Where do blockout displays work best?
- They are well suited to indoor promotional spaces such as trade fairs, events, retail points, POS zones and product presentation areas.
