Custom-printed display walls for trade shows and promotions
Custom-printed display walls provide a prominent backdrop for your brand, product or promotion at trade shows, events and marketing campaigns. The large print area can feature your company logo, campaign message, promotional content or other elements of your visual identity, helping your branded space stand out among other advertising materials.
This category includes several types of display wall, including textile systems, hop-up walls, banner systems and illuminated models. You can choose a product to suit the size of your stand, the type of event and how you want to present your artwork.
How to choose a display wall
Start by considering where the wall will be used. The main backdrop for a trade show stand will have different requirements from a product promotion area, a branded event zone or a photo backdrop.
Next, compare the type of structure, the available print area and the overall size of the system. Also consider how far away visitors will be when they see the display. Your logo and key message should be easy to read before they reach the stand.
- Decide where the wall will be used and what it needs to achieve.
- Choose a wall type that suits the available space.
- Check the available sizes and product configurations.
- Consider how far away viewers will be from the artwork.
- Adapt your design to the print area of the chosen system.
Already know where the wall will be placed? Compare the products above and choose the model that best suits your planned promotion.
Choosing a display wall for your trade show stand
A display wall can form the main backdrop of a trade show stand, define a branded area or support the presentation of a particular product or promotion. When choosing a wall, focus on the width of the available space and the role the wall will play on your stand.
If it will be the stand's main visual feature, a sufficiently large print area will be particularly important. If it will complement other elements of the stand, you can choose a more compact option and combine it with a roll-up banner or another advertising display.
A trade show wall is not one specific type of system. The right choice depends on the size and layout of your stand and the message you want visitors to notice first.
Display walls for promotions and events
Promotional display walls are suitable for product launches, marketing campaigns, corporate events and temporary promotions in retail or event spaces.
They can define a branded area, provide a backdrop for a presentation or photographs, or display a specific advertising message. For these uses, tailor the artwork to the campaign and avoid adding too many elements that could make the message difficult to take in at a glance.
Display walls with your logo and custom artwork
Custom printing turns a display wall into an integral part of your company's visual identity. The design can include your logo, brand colours, product imagery, campaign slogan or another message created for a particular event.
Place the most important elements in clearly visible parts of the design. A large print area does not need to be filled with extra content. A clear logo and one main message can be more effective than a large amount of small text.
Once you have chosen a wall, download the relevant template and prepare your artwork according to the requirements for that product.
What types of display wall are available?
The products in this category differ in their construction and in how they display the artwork. The range includes:
- textile display walls – systems with printed graphics fitted to a textile structure;
- hop-up walls – systems designed to create a larger advertising backdrop;
- banner walls – systems that use a banner surface to display advertising graphics;
- illuminated systems – models that use lighting to enhance the displayed artwork.
Sizes and configuration options vary by product, so check the individual model before ordering.
Which display wall is suitable as a photo backdrop?
A display wall can serve as a backdrop at an event, product launch, company meeting or any other occasion where photographs will be taken. When preparing the artwork, consider how the wall will appear in the photographs.
Position your logo and key brand elements where they will remain visible when attendees are standing in front of the wall. Avoid too much small text, as it may be difficult to read in photographs.
What affects the price of a display wall?
The price of a display wall depends mainly on the type of system, its size and the available configuration. Different structures may therefore have different prices even when they are intended for similar promotional uses.
If you are comparing several walls, first decide which type and size of system you need, then check the current prices of the relevant products. This allows you to compare systems suited to the same purpose rather than choosing on price alone.
How to prepare artwork for a display wall
Your artwork must be prepared for the specific product and configuration you have selected. Once you have chosen a wall, download the correct template and adapt your artwork to it.
Before uploading the file, check the position of the logo, text and key visual elements. The design should reflect how the wall will be used and how far away viewers will be.
Further file preparation guidance is available in the file preparation specification.
How to order a custom-printed display wall
- Decide where and how the wall will be used.
- Choose the right type of display system.
- Select an available size and product configuration.
- Download the template for your chosen option.
- Prepare artwork featuring your own logo or graphics.
- Upload the file while configuring the product and place your order online.
Choose a display wall from the products above, select a system to suit your stand or promotion and order it with your own custom print.
Advertising, exhibition and mobile walls: which should you choose?
This category focuses on display walls for advertising, trade shows and promotions. These systems are designed primarily to showcase a brand, product or advertising message.
If you need a wider selection of systems for creating exhibition, conference or presentation spaces, see our exhibition walls and displays.
If you need a system that can be moved regularly and used in different locations, explore our mobile display walls.
Frequently asked questions about display walls
- Which display wall should I choose for a trade show?
- First consider the size of your stand, the available space and the role of the wall. Then compare the type of structure, overall size and available print area.
- Can I order a display wall with my own logo?
- Yes. Your design can include your logo, graphics, brand colours and campaign message. Prepare the file using the template for the selected product.
- What types of display wall are available?
- The category includes textile systems, hop-up walls, banner systems and selected illuminated models. Check the individual product page for the exact options available.
- How much does a display wall cost?
- The price depends on the type of system, its size and the selected configuration. The current price is shown on the individual product page.
- Can a display wall be used as a photo backdrop?
- Yes. Position the logo and key brand elements so that they remain visible when people are standing in front of the wall.
- What is the difference between an advertising wall and an exhibition wall?
- An advertising wall is chosen primarily to display branding, promotions and brand messages. If you need a wider range of systems for creating exhibition or presentation spaces, see our exhibition walls and displays.
- When should I choose a mobile display wall?
- If you plan to use the system in several locations and move it regularly, explore our mobile display walls.
Compare the available display walls, choose a system for your trade show, event or promotion and order it with your own logo or artwork.
