POS Materials

Printed POS materials for product displays and point-of-sale advertising

POS (point-of-sale) materials are promotional and display materials used where products are sold. They help products, promotions and brand messages stand out where customers see the products on offer.

At Labo Print, you will find POS materials for a range of settings, from product stands and countertop displays to freestanding totems, A-boards, display cubes and items used at shop entrances and exits.

What types of POS materials are available?

The range is organised by product type and where it is used, making it easier to choose the right format for your product, retail space and campaign.

• POS stands and displays – structures designed to showcase products and create larger retail displays.
• Countertop displays and leaflet holders – compact formats for presenting products and information close to the customer.
• Totems, A-boards and promotional arches – freestanding formats for promoting offers, marking out zones and highlighting brand messages.
• Display cubes – printed display elements that can be used on their own or as part of a larger arrangement.
• Sensomat overlays – promotional displays used at the entrance and exit of a retail location.

POS stands and displays for showcasing products

POS stands and displays give a product its own display area and help it stand out away from standard shelving. They can showcase a single brand, a specific product line, a new launch or a limited-time promotion.

Custom printing combines product display with branded messaging. The structure can feature a logo, product graphics, promotional copy and other elements tailored to the campaign.

Countertop displays and leaflet holders

Countertop displays and leaflet holders are designed for use close to a product, checkout or service point.

This group includes countertop product displays and leaflet holders. They can highlight smaller products or special offers and make promotional or information materials available to customers.

Because these displays are viewed at close range, the design needs to be clear and easy to read. The main message should be easy to spot without distracting from the product on display.

Totems, A-boards and promotional arches

Totems, A-boards and promotional arches are freestanding POS materials that can be used throughout a retail space, from the entrance to a dedicated promotional or display area.

A-boards place your message directly along a customer walkway, while totems provide a freestanding vertical advertising surface. Promotional arches can highlight an entrance, passageway or dedicated campaign area.

Printed display cubes

Display cubes can be used as standalone graphic displays or as part of a larger promotional arrangement.

Each face of the cube can feature a logo, product graphics, promotional messages or other brand elements. Several cubes can also be combined to create a larger display.

Printed Sensomat overlays

Sensomat overlays turn the space at the entrance or exit of a retail location into an additional area for brand messaging.

They can feature campaign artwork, promotional messages, brand messaging or other information visible to customers passing through the entrance area.

POS materials for different areas of a retail space

When choosing POS materials, start by deciding where the message will appear. One format may work best next to a product or on a counter, another as a standalone display, and another at an entrance or along a customer walkway.

Countertop product displays and leaflet holders can be used at the checkout or service counter. POS stands and display structures are designed for larger product displays, while totems, A-boards and promotional arches can make use of space further away from the product itself.

POS advertising materials for retail and trade marketing

POS materials are used wherever printed graphics need to support a product display or promotion. They can form part of a short-term sales promotion or a longer-term display.

• promotions and sales,
• new product launches,
• seasonal campaigns,
• displays for a particular brand or product group,
• trade marketing activities,
• special in-store campaigns,
• product displays at trade fairs and events.

How to choose the right POS material

Start by deciding where the display will be placed and what it needs to achieve. If showcasing products is the priority, consider POS stands and displays. For use on a counter, smaller product displays and leaflet holders may be a better fit.

If the message needs to be seen from further away or before customers reach the product, consider totems, A-boards and promotional arches. Display cubes can complement a larger arrangement, while Sensomat overlays use the space at entrances and exits.

When choosing a format, consider its location, the available space, the type of product being displayed, the length of the campaign and the purpose of the printed graphics.

POS materials with custom printing

Custom artwork allows POS materials to be tailored to a specific brand, product or campaign. A design can include a logo, product photographs, promotional information, a QR code, an advertising slogan and other brand elements.

When preparing your artwork, follow the specification for the selected product, including the dieline, bleed, fold lines and safe areas.

How to order printed POS materials

1. Choose the type of POS material that suits the display location and intended use.
2. Select a product and check the available options and specifications.
3. Download the dieline or artwork guidelines for your chosen product.
4. Prepare your artwork according to the product specification.
5. Choose the configuration and quantity.
6. Add the product to your basket and place your order online.

FAQ: POS materials and point-of-sale advertising

What are POS materials?

POS materials are promotional and display materials used at the point of sale. They help showcase products, highlight promotions and present brand messages in different areas of a retail space.

What types of POS materials are available?

The range includes POS stands and displays, countertop displays and leaflet holders, totems, A-boards and promotional arches, display cubes and Sensomat overlays.

Which POS materials should I choose to display products?

For larger displays, consider POS stands and displays. For smaller products or use on a counter, countertop product displays may be more suitable.

Which POS materials can be placed near an entrance?

Depending on your needs, you can use A-boards, totems, promotional arches and Sensomat overlays.

What is the difference between a POS stand and a countertop display?

A POS stand is a larger structure designed for a standalone display. A countertop display takes up less space and presents a product or message directly on or near a counter.

Can POS materials be custom printed?

Yes. Products can be personalised with artwork prepared according to the specification for the selected format.

Can POS materials be used at trade fairs and events?

Yes. Selected formats can also be used at events, trade fairs and for other promotional activities.

How should I prepare artwork for print?

Prepare the artwork according to the specification and dieline for the selected product, allowing for bleed, cut and fold lines, and safe areas.

If you are looking for other ways to present your brand at trade fairs and events, see our roll-ups and advertising walls and displays.